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Product differentiation is a set of characteristics that define your product, make it different and unique to your customers.
The concept is also closely related to the unique selling proposition – USP. Read More
A clear expression of requirements is an essential part of final product success. The requirements may be expressed as physical deliverables, business benefits, functional or technical needs. Sometimes a weak Requirements Management process can be a cause of a product failure. Read More
The salary of product managers in software development companies grows together with the popularity of the profession. This is the proven fact. What are the reasons of high PM salaries? Read More
Product managers and product owners use different kinds of professional documents during the products’ lifecycles. Each document in product management has a special meaning and strategic importance. Release notes are also a part of this story. Read More
It’s not a secret that product backlog constantly grows. Different things can stuff it. Let’s recall the main ones. Read More
Product managers in a consumer goods world work with different documents throughout products’ lifecycle. Have you ever written product briefs, sales performances, specifications, quality tests or smart roadmaps? Read More
Prioritization is a necessary aspect of product management as it is a crucial part of the product development lifecycle. Lean Prioritization is one of the simple approaches that helps product managers to manage the product backlog. Read More
Managing product backlog can be challenging even for the most experienced product owners and product managers. Sometimes it’s required to wrestle with overly long and detailed backlogs. Read More
A backlog of product tasks is one of the main and mandatory artifacts in Agile. Actually, it’s a set of requirements received from the business and formulated in the form of development tasks. What should be done to ensure that these tasks are always in order and how is grooming concept related to this? Read More
